Advertisers' self-regulatory codes have aimed at reducing children's junk-food marketing
but junk food advertisings during the popular shows for children such as Junior MasterChef seem to be more effective than this. There is a debate between media and health groups that junk food advertising must be banned.
Many campaigners believe that unhealthy food advertising is a major factor in rising childhood obesity rates. They argue that federal government should adopt tougher measures restricting those ads from popular media such as TV. A national blueprint have been proposed recently by the Obesity Policy Coalition to regulate this of advertising. The proposal has taken years to draft and is the first comprehensive report to be endorsed by so many health groups in Australia.
Under the plan, junk food advertising would be banned on free-to-air TV at some specific time during day time when children tend to watch more television.
The proposal also suggests that the restriction of unhealthy food advertising on website aimed at the children and through email, SMS, magazines, G and PG-rated movies for children, sponsorship of children's sports in and outside of schools and unhealthy fund-raising drives used for schools and children's sports. The blueprint also suggests stopping advertisers from using toys and competitions as promotions for fast-food meals, such as McDonald's Happy Meal toys.
The age- May9 - Proposal for junk food ad ban takes shape
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